Affiliate marketing for cultural travel.
We build and run online guides to Europe's great landmarks, with one website per landmark and per language. People planning a visit find them on Google, read opening hours, prices and tips, then buy their ticket from partner platforms such as Tiqets and Booking.com. We earn a commission on every sale.
- vertical websites
- 114
- landmarks
- 20
- languages
- 9
- countries
- 7
Online since 2023, adding new landmarks every year.
From a Google search to a ticket in hand.
Our work follows four steps, the same for every landmark and every language. That way every new website starts from a method already proven on the others.
- 01
We choose the landmark
We analyse the data on each landmark and work out what visitors need. We only open a website where demand runs all year and a clear guide is missing.
- 02
We write the guide
A dedicated website with everything needed to plan the visit. Every page answers a question travellers really ask.
- 03
We take it into every language
One website per language, written for that audience rather than translated word for word.
- 04
The traveller books with our partner
Once the reader has decided, we take them to the partner platform. Every sale is tracked by website and language.
Twenty landmarks, ten cities.
We cover the places travellers put on their list before they even book the flight: landmarks where ticket demand runs twelve months a year.
- RomeColosseum, Castel Sant'Angelo, Pantheon, Capitoline Museums, Palazzo Barberini, Santa Maria Maggiore, Catacombs
- VeniceDoge's Palace, Murano and Burano, airport transfers
- FlorenceFlorence Cathedral
- PisaLeaning Tower of Pisa
- ParisSeine river cruise, Palace of Versailles
- BarcelonaBarcelona Card
- LisbonJerónimos Monastery
- AthensAcropolis
- IstanbulHagia Sophia
- KrakówAuschwitz-Birkenau, Schindler's Factory
Four ways to work together.
- 01
Ticketing platforms
We reach an international audience ready to buy: we bring qualified traffic to your most popular landmarks, in 9 languages. We can open new landmarks from your catalogue when the search data supports it.
- 02
Museums and landmarks
An accurate guide in several languages sends you better-prepared visitors: they know what to see, when to come and where to buy. We are an independent guide, and every website says so clearly.
- 03
Tour operators and experiences
Guided tours, cruises, transfers, city passes: if your product is sold on a partner platform, we can present it in your customers' languages.
- 04
Investors and strategic partners
An established network of websites, a repeatable method and solid relationships with the platforms. If you are thinking about a partnership to help it grow, let's talk.
We work with the platforms travellers already trust.
- Tiqets
- GetYourGuide
- Booking.com
The tickets, tours and hotels we recommend are sold on platforms travellers know and trust. For them it means a safe purchase; for the partner, a customer who arrives already convinced.
Three years, one step at a time.
- 2023
A project among friends
Our first website, on the Doge's Palace in Venice, started as the guide we would have wanted to read ourselves.
- 2024
A method
We see the potential and turn the work into steps: search analysis, content plan, a version in every language. The same process gives us Castel Sant'Angelo, the Leaning Tower of Pisa, Versailles and the Acropolis, in up to eight languages.
- 2025
A pipeline
Benicool SRL is founded. The method becomes a pipeline: every new landmark goes through the same stages, and the network reaches the Colosseum, Hagia Sophia, the Pantheon and the Seine cruise.
- 2026
Technology
We bring automation into the process: research, translation and publishing take less time, so opening a new landmark or language gets faster. Florence Cathedral, Jerónimos and Schindler's Factory follow.
Four partners, one home in Genoa.
We run every website ourselves, from choosing the landmark to the last line of copy. Each of us looks after one part of the work.
Andrea Semonella
Managing DirectorBenicoolSEO strategy and content. Picks the landmarks, the languages and the route from Google to the page.
Paolo Sanetti
Administration and strategyBenicoolRuns the company's administration: bookkeeping, invoices and finances. And works on Benicool's strategic plans.
Alberto Frulla
Design and graphicsBenicoolHas a designer's eye: looks after the logos, graphics and imagery across all the websites.
Filippo Rossi
Technology and AIBenicoolExpert in technology and artificial intelligence. He brought AI into the way Benicool works, and with it a strong push for innovation.
The questions we get asked most.
Are your websites the official ones for the landmarks?
No, and every website says so clearly. We are an independent guide: we tell the story of the monument and point visitors to reliable ticketing platforms.
How do you make money?
Through affiliate partnerships. When a reader buys a ticket, a tour or a hotel through our links, the partner platform pays us a commission. The price for the traveller stays the same.
Which platforms do you work with?
Today Tiqets, GetYourGuide and Booking.com. We consider new partnerships when they bring something useful to our readers.
Which languages do you write in?
Italian, English, Spanish, French, German, Dutch, Polish, Portuguese and Greek. We choose the languages for each landmark based on who visits it.
Can you open a website for a landmark we suggest?
Yes, if the data supports it. We look at Google searches in each language and at the competition: if there is room, we go ahead. Tell us which landmark you have in mind.
Thinking about working together? Tell us.
Platform, landmark, tour operator or investor: tell us who you are and what you have in mind. The four of us read every message, and we reply from info@benicool.it within three working days. Then you decide whether to take it further.
Prefer email? Write to info@benicool.it